웹마케팅 사업계획서(홍보 유통채널)

영문 일대일마케팅 마케팅 타겟 웹마케팅 유통채널에 관한 사업계획서입니다. 자세한 내용은 아래의 목차를 참고하세요. -목차- 1.Porter’s Five Forces Model 2.Industry Competition 3.Suppliers’ Power 4.Customers’ Power 5.New Entrants 6.Substitutes 7.Generic Competitive Strategies 8.Transaction Costs 9.Case - Citius - Tradezone - GEN - Infomar 10.Internal And External business Organization 11.Traditional B-TO-B Marketing 12.Electronic industrial markets 13.Segmentation and Targeting 14.E-Commerce에서의 마케팅 믹스 전략 15.One - TO - One Marketing 16.Roadmap for Business-to-Business Electronic Commerce 17.Critical Assumption and Strategy Development 18.Quality of Market Research 19.Dynamics of Technology and Growth of Electronic Commerce 20.Towards a Global Legal Framework for the Digital Economy? 21. Strategy Development – Strategic Fit 22. Scenarios for the Future of B2B Electronic Commerce (전체요약) -Competing and Collaborating in Value Network and Dynamic Market -Thriving on Information -Converging B2B and B2C Electronic Commerce -New Technologies, New Business Models, New Policies: New Rules? 23.Conclusion

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