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[무역]거래제의장·거래권유장(circular letter)은 어떻게 쓰나요?

거래처에 거래를 권유하는 서신을 보내서 본격적인 거래권유를 하여야 하는데, 이 때 보내는 서신을
거래제의장·거래권유장(circular letter)이라고 합니다.

거래제의장의 주요 내용상대방을 알게 된 경위, 주요 거래품목, 자기회사에 대한 간단한 소개,
신용조회처
등을 알려주고 상대방과 거래를 개시하고 싶다는 의사표시를 하여 거래 상대방에게
최초로 보내는 서신을 말합니다.


<거래제의장의 실례>

September 15, 2005

Acedemy Broadway Corporation
21 East 40th Street

New York, NY 10016

Gentleman:

 

   Your name has been recommended to us by the Chamber of Commerce of New York as one of the well-known importers handling various bicycles and parts and we are writing to you with a keen desire to open an account with you.

   
   As you will see in the enclosed pamphlet, we have been established here for more than thirty years as exporters of Korean-made bicycles and parts. In this line of business we enjoy a specially advantageous position as we have wide and direct connections with the first-class manufacturers in Korea, and you may be assured that any orders you may send us will be executed at the lowest market prices and on the best terms possible.

   
   We do business on a Banker′s Confirmed Letter of Credit under which we draw a draft at 60 d/s. Price are quoted FOB Pusan in U.S. dollars, but we can make up CIF prices, delivery at any port of your country, if you so desire.

   
    Our bankers are the Hanil Bank, Seoul, to whom you may refer for our business status.

    If you are interested in Korean-made bicycles and parts, please write to us conditions upon
    which you are able to transact with us.

    We look forward to your trial order.

                                                                              Yours truly,

                                                                              Seoul Trading Company

 


* Circular Letter의 구성요소 ; 상대방을 알게 된 경로 또는 동기

                                             거래 개시의 희망

                                             거래제의 회사의 소개(업종·취급상품·거래지역 등)

                                             거래제의 상사의 신용조회처

                                             거래제의 회사의 거래조건

 
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